Behind The Name
We don't name our products at random. Poseidon, Centaur, Ajax. Each one is borrowed from a story told for thousands of years — about endurance, about facing what's in front of you, about the journey itself. Behind The Name unpacks where those names came from, and why we chose them.
The Odyssey wasn’t just a journey, it was the journey that became the story.
Behind The Name: Odyssey
When we built a brand for riders who treat every ride as part of something bigger, one word captured the spirit of an epic adventure: Odyssey.
Poseidon wasn’t just god of the sea. He was god of storms.
Behind The Name: Poseidon
In Greek mythology, Poseidon ruled the oceans, commanded the waves, and brought chaos when the dark clouds closed in. When we designed a jacket for the worst days on the trail, the name was obvious.
Ajax wasn’t just a warrior, he was the one who held the line.
Behind The Name: Ajax
Ajax was one of the greatest warriors of the Trojan War — known for his strength, courage, and refusal to fall back. When we designed gloves for rough trails, fast descents, and moments where control matters most, one name stood out.
A Centaur wasn’t just one form. It was two worlds in one.
Behind The Name: Centaur
A centaur was part human, part horse — a creature built for movement, strength, and adaptability across changing terrain. When we designed modular legwear with the unique feature of four legs to adapt to different activities, the name Centaur captured exactly what we were trying to create.
A shield isn’t just something you carry, it’s what stands between you and everything coming your way.
Behind The Name: Shield
A shield has always meant protection — against impact, against weather, against the moments when the world turns hostile. When we designed kit for demanding trails and unpredictable conditions, Shield captured the purpose perfectly.
Cyclops — the one-eyed giant of the Odyssey.
Behind The Name: Cyclops
In Homer’s Odyssey, Polyphemus was the Cyclops — a one-eyed giant who trapped Odysseus and his crew inside his cave. Brutal, unforgettable, and one of the defining trials of the odyssey.
Not every creature in Greek mythology belonged to one world. Some were born from two.
Behind The Name: Hybrid
Ancient Greek stories are filled with hybrid creatures — part one thing, part another, combining different forms into something instantly recognisable. That idea shaped our Hybrid sunglasses. Part sports sunglasses. Part casual eyewear.
Ithaca was the home of Odysseus — the place he spent years trying to return to.
Behind The Name: Ithaca
When searching for a name for our frame-mounted strap that keeps your repair kit secure and accessible, the name Ithaca had a deep connection to the desire to make it home. Whatever events you face on your journey — punctures, mechanicals, monsters — the Ithaca Frame Strap helps you get home, no matter what.
